How we doubled the online sales revenue for a video game store
We redesigned Double Jump Video Games website in order to bring a more modern look and added experiences to their website. This included things like wish lists, subscriptions, custom filters, and added payment options.
Project Results
56%
Year over Year Increase in Sales Revenue
10 seconds
Reduction in Load Times
Services
Web Design
Project Timeline
June 2022 - Aug 2022
Platforms
WordPress
Website
doublejumpvideogames.com
Project Overview
The client approached The Marketing Clerics with the need to redesign and relaunch a website that was DIY several years prior. They wanted the website to not only drive sales for pickup in store, but drive sales for shipping nationwide.
Project Execution
This project was split into three main phases, one of the most important components of this new website was that it integrated with GameSmart, their back office inventory system.
- Select WordPress theme and customize page layouts to suit their needs.
- Load all content onto the new pages.
- Migrate 50,000 SKUs and make sure sync works with GameSmart.
Project Results
We were confident that the new website with the new features would bring improved results.
- 56% year over year increase in online sales
- Record Black Friday & Cyber Monday sales
- 10s reduction in page load time